Showing posts with label ipad mini. Show all posts
Showing posts with label ipad mini. Show all posts

Tuesday, 13 November 2012

iPad Mini Analyze


As we mused from the Californian Keynote last week, the iPad Mini revealdidn't win any awards for unexpected launch of the year (that gong went to the third-gen-terminating iPad 4) but in the time we've spent with it, the biggest surprise is how it's surpassed our expectation; not in price, but with regard to the biggest sticking points around tablets: usefulness and purpose.

Right now, Apple claims 100 million iPads are loose in the wild, though speaking to our tech-savvy, early- adopting readers that own them, not many can us what they really use them for. Web browsing, Facebook-checking, newspaper/magazine reading and, from the hundreds of apps that are installed, only around a dozen are regularly engaged.